Bing Ads Account
Bing, developed by Microsoft in 2009, is the world’s third-largest search engine. It integrates Bing, Yahoo, and AOL search engines and displays ads across all three. Advertising on Bing is simple and cost-effective, as users only pay for clicks to their website. Start your ad campaign today.

The Advantages of a Bing Ads Account
- Large audience reach: Bing Ads reaches millions of people who search on Bing, Yahoo and other Microsoft websites.
- Lower cost-per-click: Bing Ads tend to have a lower cost-per-click compared to Google AdWords, making it an attractive option for advertisers with a limited budget.
- Demographic targeting: Bing Ads allows advertisers to target users based on factors such as age, gender, location and interests, which helps to maximize the impact of their ad campaigns.
- Integration with Microsoft Advertising tools: Bing Ads integrates with other Microsoft Advertising tools, such as Microsoft Advertising Intelligence, which can help advertisers to research keywords and create compelling ad campaigns.
- Advanced reporting and analysis: Bing Ads provides detailed reporting and analysis tools that allow advertisers to track the performance of their campaigns and make informed decisions about future advertising efforts.
- User-friendly interface: Bing Ads has a user-friendly interface that makes it easy for advertisers to set up and manage their campaigns.
- Remarketing capabilities: Bing Ads offers remarketing capabilities, allowing advertisers to target users who have previously interacted with their brand.
- Customizable ad formats: Bing Ads offers a variety of customizable ad formats, including text, image and video ads, that can be tailored to fit the specific needs of each campaign.
- Location targeting: Bing Ads allows advertisers to target users based on their location, which can be especially useful for local businesses.
- Bing Ads API: Bing Ads provides an API that allows advertisers to automate and scale their campaigns, and integrate with other advertising platforms and tools.
How to open a Bing Ads Account?
To opening an account, follow the following steps:
- Go to the Bing Ads website (www.bingads.microsoft.com) and click “Sign Up.”
- Enter your personal information, including your name, email address, and password.
- Provide billing information, such as your credit card details, to set up your account.
- Verify your email address by clicking on the verification link sent to your email.
- Once your email is verified, log in to your Bing Ads account and start creating your first ad campaign.
- Define your target audience and set a budget for your campaign.
- Create and publish your ad, including ad copy and images or videos.
- Monitor your campaign performance regularly and make adjustments as needed to optimize its performance.
Read More: Buy Facebook Ads VCC
Google Ads vs Bing Ads
- Reach: Google Ads reaches a larger audience, with Google being the most widely used search engine in the world. Bing Ads reaches a more modest, but still significant audience through Bing, Yahoo and other Microsoft sites.
- Cost: Bing Ads tend to have lower costs-per-click compared to Google Ads, making it a more budget-friendly option for some advertisers.
- Targeting: Both platforms offer robust targeting options, including demographic, geographic and interest-based targeting, but Google Ads is often considered to have more advanced targeting capabilities.
- User interface: Google Ads is known for its user-friendly interface and intuitive navigation, while Bing Ads has a slightly steeper learning curve.
- Ad format: Both platforms offer a variety of ad formats, including text, image, and video ads, but Google Ads may offer more customization options.
- Integration: Google Ads integrates well with other Google services, such as Google Analytics, while Bing Ads integrates with Microsoft Advertising tools.
- Performance: The performance of either platform will depend on factors such as targeting, ad copy, and budget, but both have the potential to drive significant results.
Pricing:
The pricing of Bing Ad Accounts fluctuates according to the difference in industries. Here is the list of costs per click of customers:
Name of Industry | Average Cost Per Click |
Automotive | $2.52 |
Apparel and Accessories | $0.91 |
B2B Services | $1.16 |
B2C Services | $1.78 |
Careers & Employment | $0.75 |
Consumer Electronics | $1.22 |
Education | $2.79 |
Finance and Insurance | $1.82 |
Health and Wellness | $1.70 |
Home Improvement | $2.54 |
Home and Garden | $1.01 |
Legal Service | $1.42 |
Real Estate | $2.88 |
Retail | $1.24 |
Restaurants | $1.69 |
Technologies | $1.95 |
Traveling | $1.17 |
Alternative of Bing Ad Account
- Adobe Advertising Cloud
- AdEspresso by Hootsuite.
- Google Ads.
- Google Marketing Platform.
- IqnitionOne Customer Intelligent Platform.
- Marin Software.
- YouTube Advertising.
- Zeta Programmatic, Formerly Sizmek.
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