Bing Ads Account
Bing, developed by Microsoft in 2009, is the world’s third-largest search engine. It integrates Bing, Yahoo, and AOL search engines and displays ads across all three. Advertising on Bing is simple and cost-effective, as users only pay for clicks to their website. Start your ad campaign today.
The Advantages of a Bing Ads Account
- Large audience reach: Bing Ads reaches millions of people who search on Bing, Yahoo and other Microsoft websites.
- Lower cost-per-click: Bing Ads tend to have a lower cost-per-click compared to Google AdWords, making it an attractive option for advertisers with a limited budget.
- Demographic targeting: Bing Ads allows advertisers to target users based on factors such as age, gender, location and interests, which helps to maximize the impact of their ad campaigns.
- Integration with Microsoft Advertising tools: Bing Ads integrates with other Microsoft Advertising tools, such as Microsoft Advertising Intelligence, which can help advertisers to research keywords and create compelling ad campaigns.
- Advanced reporting and analysis: Bing Ads provides detailed reporting and analysis tools that allow advertisers to track the performance of their campaigns and make informed decisions about future advertising efforts.
- User-friendly interface: Bing Ads has a user-friendly interface that makes it easy for advertisers to set up and manage their campaigns.
- Remarketing capabilities: Bing Ads offers remarketing capabilities, allowing advertisers to target users who have previously interacted with their brand.
- Customizable ad formats: Bing Ads offers a variety of customizable ad formats, including text, image and video ads, that can be tailored to fit the specific needs of each campaign.
- Location targeting: Bing Ads allows advertisers to target users based on their location, which can be especially useful for local businesses.
- Bing Ads API: Bing Ads provides an API that allows advertisers to automate and scale their campaigns, and integrate with other advertising platforms and tools.
How to open a Bing Ads Account?
To opening an account, follow the following steps:
- Go to the Bing Ads website (www.bingads.microsoft.com) and click “Sign Up.”
- Enter your personal information, including your name, email address, and password.
- Provide billing information, such as your credit card details, to set up your account.
- Verify your email address by clicking on the verification link sent to your email.
- Once your email is verified, log in to your Bing Ads account and start creating your first ad campaign.
- Define your target audience and set a budget for your campaign.
- Create and publish your ad, including ad copy and images or videos.
- Monitor your campaign performance regularly and make adjustments as needed to optimize its performance.
Read More: Buy Facebook Ads VCC
Google Ads vs Bing Ads
- Reach: Google Ads reaches a larger audience, with Google being the most widely used search engine in the world. Bing Ads reaches a more modest, but still significant audience through Bing, Yahoo and other Microsoft sites.
- Cost: Bing Ads tend to have lower costs-per-click compared to Google Ads, making it a more budget-friendly option for some advertisers.
- Targeting: Both platforms offer robust targeting options, including demographic, geographic and interest-based targeting, but Google Ads is often considered to have more advanced targeting capabilities.
- User interface: Google Ads is known for its user-friendly interface and intuitive navigation, while Bing Ads has a slightly steeper learning curve.
- Ad format: Both platforms offer a variety of ad formats, including text, image, and video ads, but Google Ads may offer more customization options.
- Integration: Google Ads integrates well with other Google services, such as Google Analytics, while Bing Ads integrates with Microsoft Advertising tools.
- Performance: The performance of either platform will depend on factors such as targeting, ad copy, and budget, but both have the potential to drive significant results.
The pricing of Bing Ad Accounts fluctuates according to the difference in industries. Here is the list of costs per click of customers:
|Name of Industry||Average Cost Per Click|
|Apparel and Accessories||$0.91|
|Careers & Employment||$0.75|
|Finance and Insurance||$1.82|
|Health and Wellness||$1.70|
|Home and Garden||$1.01|
Alternative of Bing Ad Account
- Adobe Advertising Cloud
- AdEspresso by Hootsuite.
- Google Ads.
- Google Marketing Platform.
- IqnitionOne Customer Intelligent Platform.
- Marin Software.
- YouTube Advertising.
- Zeta Programmatic, Formerly Sizmek.
There are no reviews yet.